Children’s stories & markets

Consumer socialisation begins at a very young age, but we know very little about how and what  we learn about markets, consumer behaviour, and pecuniary value. I am building a database of popular and award-winning picture books to investigate what they reveal the cultural nature of market behaviour. In addition, I collect picture books that specifically deal with money. These are not always very popular, but they are nevertheless insightful.

At the moment, I am working on several pieces in this domain:

  • With Anna Custers, I am exploring how gendered storytelling might suggest some origins of the gender gap in financial literacy.
  • I am also exploring the role of theory of mind in the morality of market behaviour.
  • I am investigating the link between the representation of promotional culture (and especially promotional discourse) and fictionality.



Van den Bossche, A. (2017) Stories of Value: The nature of money in three classic British picture books. In The Language of Money and Debt: a multidisciplinary approach, Eds. Annabelle Mooney and Evi Sifaki, Palgrave: London.

Van den Bossche, A. (2013). The Role of Media in Promoting Healthy Nutritional Habits: A Review of Advances in Communication Research to Reduce Childhood Obesity. Advertising & Society Review, 14(3).